{ "name": "Case 56: Ad Spend ROI Synthesizer", "nodes": [ { "parameters": { "path": "campaign-report", "formTitle": "Campaign Report Upload", "formDescription": "Upload campaign performance report", "formFields": { "values": [ { "fieldLabel": "Upload Report (PDF/Image)", "fieldType": "file", "requiredField": true } ] }, "options": {} }, "id": "2a2c75e8-515f-46d0-9b07-5a26d2b8376d", "name": "Campaign Report Form", "type": "n8n-nodes-base.formTrigger", "typeVersion": 2.1, "position": [ -992, 0 ], "webhookId": "campaign-report" }, { "parameters": { "method": "POST", "url": "https://api.cloud.llamaindex.ai/api/v1/parsing/upload", "sendHeaders": true, "headerParameters": { "parameters": [ { "name": "Authorization", "value": "Bearer llx-7BWYrvPwfUhgdXbZMtaNCsr2O0h7JH4dkHjHisxcvq46bkIj" } ] }, "sendBody": true, "contentType": "multipart-form-data", "bodyParameters": { "parameters": [ { "parameterType": "formBinaryData", "name": "file", "inputDataFieldName": "Upload_Report__PDF_Image_" } ] }, "options": {} }, "id": "2569adab-9ae4-4e8d-a3e8-cb315e4c8f2a", "name": "Upload Report", "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.3, "position": [ -816, 0 ] }, { "parameters": { "amount": 20 }, "id": "7bf23ea4-6888-49b4-8ec4-bd97a657b809", "name": "Wait", "type": "n8n-nodes-base.wait", "typeVersion": 1.1, "position": [ -608, 0 ], "webhookId": "99a5016f-b883-4423-a7f3-f9d97f6916bc" }, { "parameters": { "url": "=https://api.cloud.llamaindex.ai/api/v1/parsing/job/{{ $node[\"Upload Report\"].json[\"id\"] }}", "sendHeaders": true, "headerParameters": { "parameters": [ { "name": "Authorization", "value": "Bearer llx-7BWYrvPwfUhgdXbZMtaNCsr2O0h7JH4dkHjHisxcvq46bkIj" } ] }, "options": {} }, "id": "826f8c42-473d-4226-97bb-c34af28b0c4a", "name": "Check Status", "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.3, "position": [ -448, 0 ] }, { "parameters": { "rules": { "values": [ { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "leftValue": "={{ $json.status }}", "rightValue": "SUCCESS", "operator": { "type": "string", "operation": "equals" }, "id": "3cc58cb9-9032-4ae4-ae03-bcf00f6d9179" } ], "combinator": "and" }, "renameOutput": true, "outputKey": "SUCCESS" }, { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "leftValue": "={{ $json.status }}", "rightValue": "PENDING", "operator": { "type": "string", "operation": "equals" }, "id": "14f958b2-bbcf-4dc5-9fd9-51645b3991c0" } ], "combinator": "and" }, "renameOutput": true, "outputKey": "PENDING" } ] }, "options": {} }, "id": "378bb447-2101-4ee1-b923-cca369db3f5f", "name": "Router", "type": "n8n-nodes-base.switch", "typeVersion": 3.3, "position": [ -256, 0 ] }, { "parameters": { "url": "=https://api.cloud.llamaindex.ai/api/v1/parsing/job/{{ $node[\"Upload Report\"].json[\"id\"] }}/result/markdown", "sendHeaders": true, "headerParameters": { "parameters": [ { "name": "Authorization", "value": "Bearer llx-7BWYrvPwfUhgdXbZMtaNCsr2O0h7JH4dkHjHisxcvq46bkIj" } ] }, "options": {} }, "id": "c5d8c06d-a413-4503-be5c-b13f947f75cc", "name": "Get Data", "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.3, "position": [ -112, -112 ] }, { "parameters": { "text": "={{ $json.markdown }}", "attributes": { "attributes": [ { "name": "Campaign_Name", "description": "Campaign name" }, { "name": "Platform", "description": "Google Ads/Facebook/LinkedIn/Instagram" }, { "name": "Manager_Email", "description": "Email" }, { "name": "Total_Spend", "description": "Spend (numeric)" }, { "name": "Total_Revenue", "description": "Revenue (numeric)" }, { "name": "Total_Conversions", "description": "Conversions (integer)" }, { "name": "Conversion_Rate_Percentage", "description": "Rate (number)" }, { "name": "Cost_Per_Click", "description": "CPC (numeric)" } ] }, "options": {} }, "id": "e4739b32-d3ce-470b-b240-dd844f814239", "name": "Extract Data", "type": "@n8n/n8n-nodes-langchain.informationExtractor", "typeVersion": 1.2, "position": [ 48, -112 ] }, { "parameters": { "jsCode": "const e=$node[\"Extract Data\"].json.output||{};const BENCHMARKS={'Google Ads':{targetROI:300,avgCPC:3.50,avgConversionRate:3.5},'Facebook':{targetROI:250,avgCPC:1.80,avgConversionRate:2.8},'LinkedIn':{targetROI:200,avgCPC:5.50,avgConversionRate:2.2},'Instagram':{targetROI:220,avgCPC:2.00,avgConversionRate:2.5},'Default':{targetROI:250,avgCPC:3.00,avgConversionRate:3.0}};const p=e.Platform||'Default';const s=parseFloat(e.Total_Spend||0);const r=parseFloat(e.Total_Revenue||0);const cv=parseFloat(e.Conversion_Rate_Percentage||0);const cpc=parseFloat(e.Cost_Per_Click||0);const b=BENCHMARKS[p]||BENCHMARKS.Default;let roi=0;if(s>0)roi=((r-s)/s*100).toFixed(2);let sc=0;const ra=(parseFloat(roi)/b.targetROI)*100;if(ra>=100)sc+=40;else if(ra>=80)sc+=32;else if(ra>=60)sc+=24;else sc+=16;if(cpc>0&&cpc<=b.avgCPC)sc+=30;else if(cpc<=b.avgCPC*1.2)sc+=20;else sc+=10;if(cv>=b.avgConversionRate)sc+=20;else if(cv>=b.avgConversionRate*0.8)sc+=15;else sc+=10;sc=Math.min(sc,100);let rating='';let decision='';let rec='';if(sc>=80){rating='EXCELLENT';decision='SCALE_UP';rec=`Increase budget 30-50%. ROI: ${roi}%`;}else if(sc>=60){rating='GOOD';decision='CONTINUE';rec='Maintain budget. Monitor performance.';}else if(sc>=40){rating='POOR';decision='OPTIMIZE';rec=`Reduce budget 20-30%. ROI: ${roi}% (Target: ${b.targetROI}%)`;}else{rating='FAILING';decision='PAUSE_REVIEW';rec=`Pause immediately. ROI: ${roi}% below threshold.`;}return{Campaign_Name:e.Campaign_Name||'NOT_FOUND',Platform:p,Total_Spend:`₹${s.toFixed(2)}`,Total_Revenue:`₹${r.toFixed(2)}`,ROI_Percentage:`${roi}%`,Conversion_Rate:`${cv}%`,Cost_Per_Conversion:`₹${(s/(parseInt(e.Total_Conversions||1))).toFixed(2)}`,Performance_Score:sc,Performance_Rating:rating,Budget_Recommendation:rec,Optimization_Priority:sc>=80?'LOW':sc>=60?'MEDIUM':'HIGH',Decision:decision,Alert_Sent_To:sc>=80?'Manager':sc>=60?'Manager':'Manager+CMO',Next_Review_Date:new Date(Date.now()+(sc>=80?30:sc>=60?14:7)*86400000).toISOString().split('T')[0],Status:decision==='SCALE_UP'?'ACTIVE-HIGH':decision==='CONTINUE'?'ACTIVE-GOOD':decision==='OPTIMIZE'?'ACTIVE-OPTIMIZE':'PAUSED',_manager_email:e.Manager_Email||'marketing@company.com',_score:sc};" }, "id": "8773d71d-d74b-447a-88af-797b728b5697", "name": "ROI Engine", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 368, -112 ] }, { "parameters": { "operation": "append", "documentId": { "__rl": true, "value": "1xAZjwv2-aLYHNkrzhcUVr_iXoE8BNFptyNzFeRGtntA", "mode": "list", "cachedResultName": "Case 56 - Ad Spend Performance Log", "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1xAZjwv2-aLYHNkrzhcUVr_iXoE8BNFptyNzFeRGtntA/edit?usp=drivesdk" }, "sheetName": { "__rl": true, "value": "gid=0", "mode": "list", "cachedResultName": "Sheet1", "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1xAZjwv2-aLYHNkrzhcUVr_iXoE8BNFptyNzFeRGtntA/edit#gid=0" }, "columns": { "mappingMode": "defineBelow", "value": { "Campaign_Name": "={{ $json.Campaign_Name }}", "Platform": "={{ $json.Platform }}", "Total_Spend": "={{ $json.Total_Spend }}", "Total_Revenue": "={{ $json.Total_Revenue }}", "ROI_Percentage": "={{ $json.ROI_Percentage }}", "Conversion_Rate": "={{ $json.Conversion_Rate }}", "Cost_Per_Conversion": "={{ $json.Cost_Per_Conversion }}", "Performance_Score": "={{ $json.Performance_Score }}", "Performance_Rating": "={{ $json.Performance_Rating }}", "Budget_Recommendation": "={{ $json.Budget_Recommendation }}", "Optimization_Priority": "={{ $json.Optimization_Priority }}", "Decision": "={{ $json.Decision }}", "Alert_Sent_To": "={{ $json.Alert_Sent_To }}", "Next_Review_Date": "={{ $json.Next_Review_Date }}", "Status": "={{ $json.Status }}" }, "matchingColumns": [], "schema": [ { "id": "Campaign_Name", "displayName": "Campaign_Name", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Platform", "displayName": "Platform", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Total_Spend", "displayName": "Total_Spend", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Total_Revenue", "displayName": "Total_Revenue", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "ROI_Percentage", "displayName": "ROI_Percentage", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Conversion_Rate", "displayName": "Conversion_Rate", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Cost_Per_Conversion", "displayName": "Cost_Per_Conversion", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Performance_Score", "displayName": "Performance_Score", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Performance_Rating", "displayName": "Performance_Rating", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Budget_Recommendation", "displayName": "Budget_Recommendation", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Optimization_Priority", "displayName": "Optimization_Priority", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Decision", "displayName": "Decision", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Alert_Sent_To", "displayName": "Alert_Sent_To", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Next_Review_Date", "displayName": "Next_Review_Date", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true }, { "id": "Status", "displayName": "Status", "required": false, "defaultMatch": false, "display": true, "type": "string", "canBeUsedToMatch": true } ], "attemptToConvertTypes": false, "convertFieldsToString": false }, "options": {} }, "id": "51380275-dc57-437b-9b6b-8cc426da226c", "name": "Log to Sheet", "type": "n8n-nodes-base.googleSheets", "typeVersion": 4.7, "position": [ 544, -112 ], "credentials": { "googleSheetsOAuth2Api": { "id": "LOs2dbk9lby0NfDM", "name": "Google Sheets account" } } }, { "parameters": { "rules": { "values": [ { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "leftValue": "={{ $json.Decision }}", "rightValue": "SCALE_UP", "operator": { "type": "string", "operation": "equals" }, "id": "141ff863-63a7-4ee7-84de-84a40e6f9ed9" } ], "combinator": "and" }, "renameOutput": true, "outputKey": "SUCCESS" }, { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "leftValue": "={{ $json.Decision }}", "rightValue": "PAUSE_REVIEW", "operator": { "type": "string", "operation": "equals" }, "id": "495526ed-01c1-4bf3-bb6a-f52b5e05a393" } ], "combinator": "and" }, "renameOutput": true, "outputKey": "URGENT" }, { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "id": "e23d52a2-8851-4b96-977c-8b7e4fd3fd0e", "leftValue": "={{ $json.Decision }}", "rightValue": "CONTINUE", "operator": { "type": "string", "operation": "equals", "name": "filter.operator.equals" } } ], "combinator": "and" } }, { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "strict", "version": 2 }, "conditions": [ { "id": "ad0d2fc3-ebcc-4437-8a4d-33cdd8d7f451", "leftValue": "={{ $json.Decision }}", "rightValue": "OPTIMIZE", "operator": { "type": "string", "operation": "equals", "name": "filter.operator.equals" } } ], "combinator": "and" } } ] }, "options": { "fallbackOutput": "none" } }, "id": "50b5063b-f85b-489d-9fae-c173ba23f6e2", "name": "Email Router", "type": "n8n-nodes-base.switch", "typeVersion": 3.3, "position": [ 720, -112 ] }, { "parameters": { "jsCode": "const d=$input.first().json||{};return{emailSubject:`✅ Excellent: ${d.Campaign_Name||'Campaign'}|ROI:${d.ROI_Percentage||'N/A'}`,emailBody:`

✅ Excellent Performance

${d.Campaign_Name||'N/A'}

Platform:${d.Platform||'N/A'}
Spend:${d.Total_Spend||'N/A'}
Revenue:${d.Total_Revenue||'N/A'}
ROI:${d.ROI_Percentage||'N/A'}
Score:${d.Performance_Score||0}/100

Recommendation

${d.Budget_Recommendation||'Scale up'}

`,recipientEmail:d._manager_email||'marketing@company.com'};" }, "id": "29d2132a-630b-45cf-af7a-9e7cf81c1dcc", "name": "Build Success Email", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 928, -288 ] }, { "parameters": { "jsCode": "const d=$input.first().json||{};return{emailSubject:`🚨 URGENT: ${d.Campaign_Name||'Campaign'} Underperforming`,emailBody:`

🚨 Review Required

${d.Campaign_Name||'N/A'}

Platform:${d.Platform||'N/A'}
Spend:${d.Total_Spend||'N/A'}
Revenue:${d.Total_Revenue||'N/A'}
ROI:${d.ROI_Percentage||'N/A'}
Rating:${d.Performance_Rating||'POOR'}

Action Required

${d.Budget_Recommendation||'Review needed'}

`,recipientEmail:d._manager_email||'marketing@company.com',cmoEmail:'cmo@company.com'};" }, "id": "97fdd543-85bf-41c4-9350-cf635b8b2282", "name": "Build Urgent Email", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 928, 128 ] }, { "parameters": { "jsCode": "const d=$input.first().json||{};return{emailSubject:`📊 Report: ${d.Campaign_Name||'Campaign'}`,emailBody:`

📊 Performance Report

${d.Campaign_Name||'N/A'}

Platform:${d.Platform||'N/A'}
Spend:${d.Total_Spend||'N/A'}
Revenue:${d.Total_Revenue||'N/A'}
ROI:${d.ROI_Percentage||'N/A'}
Rating:${d.Performance_Rating||'N/A'}

Recommendation

${d.Budget_Recommendation||'Continue'}

`,recipientEmail:d._manager_email||'marketing@company.com'};" }, "id": "0734e06f-6b70-43d1-b17c-748c7d06fe1e", "name": "Build Standard Email", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 928, -80 ] }, { "parameters": { "sendTo": "={{ $json.recipientEmail }}", "subject": "={{ $json.emailSubject }}", "message": "={{ $json.emailBody }}", "options": {} }, "id": "a777df55-e092-45fb-ade1-fd1bf672e014", "name": "Send Success", "type": "n8n-nodes-base.gmail", "typeVersion": 2.1, "position": [ 1136, -288 ], "webhookId": "e0744d16-cb77-4fe3-9a62-9204d442a078", "credentials": { "gmailOAuth2": { "id": "cyqCGWcggZNMcSOv", "name": "Gmail account" } } }, { "parameters": { "sendTo": "={{ $json.recipientEmail }}", "subject": "={{ $json.emailSubject }}", "message": "={{ $json.emailBody }}", "options": { "ccList": "={{ $json.cmoEmail }}" } }, "id": "77438e21-d2e0-4a09-a9d2-9afcd9a18552", "name": "Send Urgent", "type": "n8n-nodes-base.gmail", "typeVersion": 2.1, "position": [ 1136, 128 ], "webhookId": "5f2b3f63-4355-48ae-8cc8-14e2afdb0e91", "credentials": { "gmailOAuth2": { "id": "cyqCGWcggZNMcSOv", "name": "Gmail account" } } }, { "parameters": { "sendTo": "={{ $json.recipientEmail }}", "subject": "={{ $json.emailSubject }}", "message": "={{ $json.emailBody }}", "options": {} }, "id": "3a4a8b8b-4867-4b7d-b4f7-754ca3121cb4", "name": "Send Standard", "type": "n8n-nodes-base.gmail", "typeVersion": 2.1, "position": [ 1136, -80 ], "webhookId": "49f58bdb-c17f-4d20-9c28-83506424cb36", "credentials": { "gmailOAuth2": { "id": "cyqCGWcggZNMcSOv", "name": "Gmail account" } } }, { "parameters": { "model": { "__rl": true, "value": "gpt-4o-mini", "mode": "list" }, "builtInTools": {}, "options": {} }, "id": "53912544-df9d-4c06-8187-aab27dd2fed6", "name": "GPT-4o Mini", "type": "@n8n/n8n-nodes-langchain.lmChatOpenAi", "typeVersion": 1.3, "position": [ 48, 96 ], "credentials": { "openAiApi": { "id": "ICwxUBbatsF2sDvy", "name": "OpenAi account" } } } ], "pinData": {}, "connections": { "Campaign Report Form": { "main": [ [ { "node": "Upload Report", "type": "main", "index": 0 } ] ] }, "Upload Report": { "main": [ [ { "node": "Wait", "type": "main", "index": 0 } ] ] }, "Wait": { "main": [ [ { "node": "Check Status", "type": "main", "index": 0 } ] ] }, "Check Status": { "main": [ [ { "node": "Router", "type": "main", "index": 0 } ] ] }, "Router": { "main": [ [ { "node": "Get Data", "type": "main", "index": 0 } ], [ { "node": "Wait", "type": "main", "index": 0 } ] ] }, "Get Data": { "main": [ [ { "node": "Extract Data", "type": "main", "index": 0 } ] ] }, "Extract Data": { "main": [ [ { "node": "ROI Engine", "type": "main", "index": 0 } ] ] }, "ROI Engine": { "main": [ [ { "node": "Log to Sheet", "type": "main", "index": 0 } ] ] }, "Log to Sheet": { "main": [ [ { "node": "Email Router", "type": "main", "index": 0 } ] ] }, "Email Router": { "main": [ [ { "node": "Build Success Email", "type": "main", "index": 0 } ], [ { "node": "Build Urgent Email", "type": "main", "index": 0 } ], [ { "node": "Build Standard Email", "type": "main", "index": 0 } ], [ { "node": "Build Standard Email", "type": "main", "index": 0 } ] ] }, "Build Success Email": { "main": [ [ { "node": "Send Success", "type": "main", "index": 0 } ] ] }, "Build Urgent Email": { "main": [ [ { "node": "Send Urgent", "type": "main", "index": 0 } ] ] }, "Build Standard Email": { "main": [ [ { "node": "Send Standard", "type": "main", "index": 0 } ] ] }, "GPT-4o Mini": { "ai_languageModel": [ [ { "node": "Extract Data", "type": "ai_languageModel", "index": 0 } ] ] } }, "active": false, "settings": { "executionOrder": "v1" }, "versionId": "6833916a-68b5-4119-aee4-9c790aeebdfd", "meta": { "templateCredsSetupCompleted": true, "instanceId": "3a43da28588548e21903e71cf1dc3ddd65c24bf0c62e7e4b77542ffe87ad79c6" }, "id": "Sdf1qmfga6aySXzX", "tags": [] }